Registration - Consultant Lobbyist

High Tide Inc. / William Shelling, Consultant Lobbyist

Registration Information

Client name: High Tide Inc.
Lobbyist name: William Shelling, Consultant Lobbyist
Initial registration start date: 2023-08-29
Registration status: Active
Projected end date: No date provided
Registration number: 9051-5193

Associated Lobbying Activity Reports

Total number of Lobbying Activity Reports: 19

Lobbying Activity Reports - last 6 months: 2

Version 7 of 7 (2026-10-15 to present)

Registration versions:

Version 7 of 7 (2026-10-15 to present)

Lobbying Information

Subject Matter of the Lobbying Activities

Details Regarding the Identified Subject Matter

Will the consultant lobbyist be arranging meetings between a public office holder and the client for the purpose of attempting to influence any of the matters listed:

Yes

Specific Topics of Lobbying Communications	Intended Outcomes	Associated Subject Matters
General advocacy around empowering licensed cannabis retailers to better compete with the illicit market, including on price and consumer access.	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Cannabis, Consumer Issues, Economic Development and Trade, Health, Industry, Justice and Law Enforcement, Science and Technology, Small Business, Taxation and Finance, Tourism
General advocacy surrounding the addition of new Cannabis regulations to British Columbia such as consumption spaces at special events.	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Cannabis, Consumer Issues, Economic Development and Trade, Health, Industry, Small Business, Tourism

BC Ministries/Provincial Entities

Agriculture and Food
Attorney General
British Columbia Liquor Distribution Branch
Finance
Office of the Premier
Public Safety and Solicitor General

Contingency Information

Payment to the consultant lobbyist by the client, in whole or in part, is not contingent on the outcome of this lobbying activity.
Payment to the consultant lobbyist by the client, in whole or in part, is not contingent on the success in arranging a meeting with public office holders on behalf of the client.

Client Details

Client Contact Information

High Tide Inc.

Address:
11127 15 St NE #112
Calgary, AB T3K 2M4
Canada

Description of Business Activities

High Tide is a leading retail-focused cannabis company with both Canadian bricks-and-mortar and global e-commerce assets.

Contributors to the Lobbying Activity

No person or organization contributed over $1000CDN, within the preceding 12 months, toward the lobbying activity on behalf of the organization that has a direct interest in the outcome of the lobbying activity.

Government Funding in the Last 12 Months

No government funding was received within the preceding 12 months based on the submission date requirements for this registration.

Other Entities (working together for the purposes of lobbying) Information

High Tide Inc. is not working together with any other entity for the purpose of lobbying.

Affiliates with a Direct Interest in the Outcome

Blessed CBD
- 11127 15 St NE #112
  Calgary, AB T3K 2M4
  Canada
Canna Cabana
- 11127 15 St NE #112
  Calgary, AB T3K 2M4
  Canada
Daily High Club
- 11127 15 St NE #112
  Calgary, AB T3K 2M4
  Canada
dankstop
- 11127 15 St NE #112
  Calgary, AB T3K 2M4
  Canada
FAB CBD
- 11127 15 St NE #112
  Calgary, AB T3K 2M4
  Canada
Famous Brandz
- 11127 15 St NE #112
  Calgary, AB T3K 2M4
  Canada
Fastendr
- 11127 15 St NE #112
  Calgary, AB T3K 2M4
  Canada
Grasscity
- 11127 15 St NE #112
  Calgary, AB T3K 2M4
  Canada
NuLeaf Naturals
- 11127 15 St NE #112
  Calgary, AB T3K 2M4
  Canada
Smoke Cartel
- 11127 15 St NE #112
  Calgary, AB T3K 2M4
  Canada
Valiant Distribution
- 11127 15 St NE #112
  Calgary, AB T3K 2M4
  Canada

Other Persons or Organizations with Direct Interests

The activities of High Tide Inc. are not controlled or directed by another person or organization with a direct interest in the outcome of this undertaking.

Lobbyist Details

William Shelling | Has not held any “former public office holder” positions in BC, as defined in the Lobbyists Transparency Act

Business address:
95 St. Clair Ave. West
1606
Toronto, ON M4V 1N6
Canada

Relevant Codes of Conduct

The consultant lobbyist does not have in place an undertaking to comply with any relevant codes of conduct.

Political, Sponsorship and Recall Contributions

Consultant has lobbied, or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this client, on or after 2026-09-22:

Yes

Has made a political contribution as defined in the Lobbyists Transparency Act on or after 2026-09-22:	Consultant:	No
	Client:	No
Has made a sponsorship contribution as defined in the Lobbyists Transparency Act on or after 2026-09-22:	Consultant:	No
	Client:	No
Has made a recall contribution as defined in the Lobbyists Transparency Act on or after 2026-09-22:	Consultant:	No
	Client:	No

Gifts or Benefits Provided to Public Officer Holders

No gifts or benefits were provided to public office holders

Individuals Hired or Subcontracted to Lobbying on behalf of the Client

No records

Consultant Lobbyist Firm and Address

Firm: Counsel Public Affairs Inc

Address:
95 St. Clair Ave. West
1606
Toronto, ON M4V 1N6
Canada

High Tide Inc.

Name change history

Name change history
Name	From	To
High Tide Inc.	2023-08-29	current

High Tide Inc.

Senior Officer History
Senior Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)

William Shelling, Counsel Public Affairs Inc (Consultant Lobbyist)

Learn more...

Designated Filers are required to submit a Lobbying Activity Report for each lobbying activity with a senior public officer holder. The name of the most senior paid officer (i.e. the designated filer) will appear on all in-house Lobbying Activity Reports, whether or not he/she participated in the activity.

Note: Lobbying Activity Reports are due on the 15^th day of each month for lobbying activities that took place in the previous month.

Results below are sorted by posted date, beginning with the most recent.

Results 1-19 of 19

High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Lana Popham, MLA for Saanich South | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2026-09-21
Posted date: 2026-10-15
Lobbying Activity number: 5193-54823 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Georgia Becker, Ministerial Advisor | Agriculture and Food
Lobbying Activity date: 2026-05-13
Posted date: 2026-06-15
Lobbying Activity number: 5193-51334 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Sam Godfrey, Chief of Staff | Agriculture and Food
Lobbying Activity date: 2026-04-02
Posted date: 2026-05-15
Lobbying Activity number: 5193-50365 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Janet Donald, Deputy General Manager | British Columbia Liquor Distribution Branch
Lobbying Activity date: 2025-06-12
Posted date: 2025-07-15
Lobbying Activity number: 5193-43644 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Gavin Dew, MLA for Kelowna-Mission | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-06-12
Posted date: 2025-07-15
Lobbying Activity number: 5193-43643 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Erin McEwan, Executive Director | British Columbia Liquor Distribution Branch
Lobbying Activity date: 2025-05-22
Posted date: 2025-06-16
Lobbying Activity number: 5193-43027 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Gary Begg, Minister | Public Safety and Solicitor General
- Karin MacMillan, Chief of Staff | Public Safety and Solicitor General
- David Hume, Assistant Deputy Minister and General Manager | Public Safety and Solicitor General
Lobbying Activity date: 2025-04-15
Posted date: 2025-05-15
Lobbying Activity number: 5193-41725 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Janet Donald, Deputy General Manager | British Columbia Liquor Distribution Branch
Lobbying Activity date: 2024-11-27
Posted date: 2024-12-16
Lobbying Activity number: 5193-38048 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Erin McEwan, Executive Director | British Columbia Liquor Distribution Branch
- Janet Donald, Deputy General Manager | British Columbia Liquor Distribution Branch
Lobbying Activity date: 2024-05-02
Posted date: 2024-05-07
Lobbying Activity number: 5193-34642 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Michael Snoddon, Chief of Staff | Public Safety and Solicitor General
Lobbying Activity date: 2024-04-03
Posted date: 2024-05-15
Lobbying Activity number: 5193-34477 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Michael Snoddon, Chief of Staff | Public Safety and Solicitor General
Lobbying Activity date: 2024-03-20
Posted date: 2024-04-15
Lobbying Activity number: 5193-33741 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Ella Champion, Ministerial Advisor | Public Safety and Solicitor General
Lobbying Activity date: 2024-02-13
Posted date: 2024-03-15
Lobbying Activity number: 5193-32394 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Ella Champion, Ministerial Advisor | Public Safety and Solicitor General
Lobbying Activity date: 2024-02-01
Posted date: 2024-03-15
Lobbying Activity number: 5193-32136 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Michael Snoddon, Chief of Staff | Public Safety and Solicitor General
Lobbying Activity date: 2023-12-20
Posted date: 2024-01-15
Lobbying Activity number: 5193-31593 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Claire Edmonds, Ministerial Assistant | Public Safety and Solicitor General
Lobbying Activity date: 2023-12-11
Posted date: 2024-01-15
Lobbying Activity number: 5193-31003 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Erin McEwan, Executive Director | British Columbia Liquor Distribution Branch
Lobbying Activity date: 2023-11-10
Posted date: 2023-12-15
Lobbying Activity number: 5193-31008 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Claire Edmonds, Ministerial Assistant | Public Safety and Solicitor General
Lobbying Activity date: 2023-10-12
Posted date: 2023-10-18
Lobbying Activity number: 5193-29722 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Erin McEwan, Executive Director | British Columbia Liquor Distribution Branch
Lobbying Activity date: 2023-10-05
Posted date: 2023-10-10
Lobbying Activity number: 5193-29166 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Claire Edmonds, Ministerial Assistant | Public Safety and Solicitor General
Lobbying Activity date: 2023-10-03
Posted date: 2023-10-10
Lobbying Activity number: 5193-29164 View Lobbying Activity Report

William Shelling, Counsel Public Affairs Inc (Consultant Lobbyist)

Learn more...

Results below are sorted by posted date, beginning with the most recent.

Results 1-19 of 19

High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Lana Popham, MLA for Saanich South | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2026-09-21
Posted date: 2026-10-15
Lobbying Activity number: 5193-54823 View Lobbying Activity Report
High Tide Inc.
Consultant Lobbyist: William Shelling

Senior Public Office Holders who were lobbied in this activity:
- Georgia Becker, Ministerial Advisor | Agriculture and Food
Lobbying Activity date: 2026-05-13
Posted date: 2026-06-15
Lobbying Activity number: 5193-51334 View Lobbying Activity Report

Date Modified:: 2026-08-18

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Registration - Consultant Lobbyist

High Tide Inc. / William Shelling, Consultant Lobbyist

Registration Information

Associated Lobbying Activity Reports

Version 7 of 7 (2026-10-15 to present)

Version 7 of 7 (2026-10-15 to present)

Details Regarding the Identified Subject Matter

BC Ministries/Provincial Entities

Contingency Information

Client Contact Information

Description of Business Activities

Contributors to the Lobbying Activity

Government Funding in the Last 12 Months

Other Entities (working together for the purposes of lobbying) Information

Affiliates with a Direct Interest in the Outcome

Other Persons or Organizations with Direct Interests

Relevant Codes of Conduct

Political, Sponsorship and Recall Contributions

Gifts or Benefits Provided to Public Officer Holders

Individuals Hired or Subcontracted to Lobbying on behalf of the Client

Consultant Lobbyist Firm and Address