Registration - Organization

Labatt Breweries of Canada / Marcelo Michaelis, President

Registration Information

Organization name: Labatt Breweries of Canada
Senior Officer Name: Marcelo Michaelis, President
Senior Officer Change History
Initial registration start date: 2021-10-18
Registration status: Active
Projected end date: No date provided
Registration number: 10013-4396

Associated Lobbying Activity Reports

Total number of Lobbying Activity Reports: 7

Lobbying Activity Reports - last 6 months: 0

Version 6 of 6 (2024-12-06 to present)

Registration versions:

Version 6 of 6 (2024-12-06 to present)

Lobbying Information

Subject Matter of the Lobbying Activities

Details Regarding the Identified Subject Matter

Will any of the lobbyists listed within this registration arrange a meeting between a public office holder and any other individual for the purpose of attempting to influence any of the matters listed below:

Specific Topics of Lobbying Communications	Intended Outcomes	Associated Subject Matters
Advocacy regarding BC markup policy and potential changes to provincial markup as it pertains to taxation measures implemented by the BC Government. Advocate for consistent and fair taxation policy as it applies to Beer, RTD and Cider categories.	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Economic Development and Trade, Liquor Control/Alcohol, Taxation and Finance
Advocacy regarding changes to delivery of Ready-to-Drink (RTD) products in BC to ensure most efficient and effective forms of delivery of products for companies who own categories outside of beer.	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Economic Development and Trade, Finances and Budgets, Liquor Control/Alcohol, Taxation and Finance
Advocacy regarding liquor policy surrounding manufacturing location of Ready-to-drink beverages	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Economic Development and Trade, Liquor Control/Alcohol, Taxation and Finance
Advocacy regarding potential post-COVID Tourism grant opportunities to facilitate promotion of tourism in community where a brewery is located to assist public awareness in returning for tourism purposes following COVID shutdown.	Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Economic Development and Trade, Tourism

BC Ministries/Provincial Entities

British Columbia Liquor Distribution Branch
Finance
Health
Labour
Member(s) of the BC Legislative Assembly
Office of the Premier
Public Safety and Solicitor General

Organization Details

Senior Officer Name and Position during the Period of this Registration

Marcelo Michaelis, President

Organization Contact Information

Labatt Breweries of Canada

Address:
299-207 Queen's Quay West
Toronto, ON T4X 1R4
Canada

Telephone number: 416-361-5050

Description of Activities

Labatt is one of Canada’s founding businesses and its leading brewer. Our roots go back to a single small brewery founded by John Kinder Labatt in London, Ontario in 1847 – where our hometown brewery still stands. Today we are truly a national brewer with 3,500 employees, a portfolio of more than 60 quality beers, and nine breweries from coast to coast. Our breweries in Creston, Edmonton, London, Montreal, Halifax and St. John’s are proud to brew Canada’s most iconic beers, including Labatt Blue, Kokanee, Budweiser, Bud Light, Alexander Keith’s and Lucky. As an important part of Anheuser-Busch InBev, the world’s leading brewer, Labatt also distributes AB InBev’s global brands such as Stella Artois and Corona and international brands Beck’s, Leffe and Hoegaarden in Canada. AB InBev is first among brewers on Fortune Magazine’s World’s Most Admired Companies list in 2014, and is one of the globe’s top five consumers goods companies.

Gifts or benefits provided by the organization

Gifts or Benefits Provided to Public Officer Holders
Name	Gift or Benefit Description	Circumstance	Date Promised	Value Promised	Date Given	Value Given
No Records

Contributors to the Lobbying Activity

No person or organization contributed over $1000CDN, within the preceding 12 months, toward the lobbying activity on behalf of the organization that has a direct interest in the outcome of the lobbying activity.

Government Funding in the Last 12 Months

No government funding was requested or received within the preceding 12 months.

Coalition Members Information

Beer Canada
- P.O. Box 654
  Stittsville, ON K2S 1A7
  Canada

Affiliates with a Direct Interest in the Outcome

AB InBev
- Anheuser-Busch InBev Grand Place 1 1000 Brussels Belgium
  Leuven NA
  Belgium

Other Persons or Organizations with Direct Interests

The activities of Labatt Breweries of Canada are not controlled or directed by another person or organization with a direct interest in the outcome of this undertaking.

Lobbyists Details

Lobbyists Employed by this Organization

Lobbyist

Contributions

Warren Chandler
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: Yes

Political: No
Sponsorship: No
Recall: No

Jeff Ryan
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: Yes

Political: No
Sponsorship: No
Recall: No

John Zerucelli
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: Yes

Political: No
Sponsorship: No
Recall: No

Labatt Breweries of Canada

Name change history

Name change history
Name	From	To
Labatt Breweries of Canada	2021-10-18	current

Labatt Breweries of Canada

Senior Officer History
Senior Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)
Marcelo Michaelis	2023-11-01	Current
Kyle Norrington	2021-10-18	2023-11-01

Marcelo Michaelis, President (Organization)

Learn more...

Designated Filers are required to submit a Lobbying Activity Report for each lobbying activity with a senior public officer holder. The name of the most senior paid officer (i.e. the designated filer) will appear on all in-house Lobbying Activity Reports, whether or not he/she participated in the activity.

Note: Lobbying Activity Reports are due on the 15^th day of each month for lobbying activities that took place in the previous month.

Results below are sorted by posted date, beginning with the most recent.

Results 1-7 of 7

Labatt Breweries of Canada
Organization

Senior Public Office Holders who were lobbied in this activity:
- Mike Farnworth, MLA for Port Coquitlam | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2023-11-22
Lobbyists who performed the lobbying activity: Warren Chandler
Posted date: 2023-12-06
Lobbying Activity number: 4396-30752 View Lobbying Activity Report
Labatt Breweries of Canada
Organization

Senior Public Office Holders who were lobbied in this activity:
- Brittny Anderson, MLA for Nelson-Creston | Member(s) of the BC Legislative Assembly
- Aileen Machell, Deputy Chief of Staff | Office of the Premier
Lobbying Activity date: 2023-10-26
Lobbyists who performed the lobbying activity: Warren Chandler
Posted date: 2023-11-07
Lobbying Activity number: 4396-29943 View Lobbying Activity Report
Labatt Breweries of Canada
Organization

Senior Public Office Holders who were lobbied in this activity:
- Brenda Bailey, MLA for Vancouver-False Creek | Member(s) of the BC Legislative Assembly
- Mike Farnworth, MLA for Port Coquitlam | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2023-05-04
Lobbyists who performed the lobbying activity: Warren Chandler
Posted date: 2023-05-15
Lobbying Activity number: 4396-26066 View Lobbying Activity Report
Labatt Breweries of Canada
Organization

Senior Public Office Holders who were lobbied in this activity:
- Richa Sharma, Ministerial Adviser | Jobs, Economic Recovery and Innovation
Lobbying Activity date: 2022-02-10
Lobbyists who performed the lobbying activity: Warren Chandler
Posted date: 2022-02-18
Lobbying Activity number: 4396-16518 View Lobbying Activity Report
Labatt Breweries of Canada
Organization

Senior Public Office Holders who were lobbied in this activity:
- Brittny Anderson, MLA for Nelson-Creston | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2022-01-28
Lobbyists who performed the lobbying activity: Warren Chandler
Posted date: 2022-02-18
Lobbying Activity number: 4396-16517 View Lobbying Activity Report
Labatt Breweries of Canada
Organization

Senior Public Office Holders who were lobbied in this activity:
- Liam Lawson, Senior Ministerial Advisor | Finance
Lobbying Activity date: 2022-01-20
Lobbyists who performed the lobbying activity: John Zerucelli, Warren Chandler
Posted date: 2022-01-28
Lobbying Activity number: 4396-15841 View Lobbying Activity Report
Labatt Breweries of Canada
Organization

Senior Public Office Holders who were lobbied in this activity:
- Brittny Anderson, MLA for Nelson-Creston | Member(s) of the BC Legislative Assembly
- Ian Paton, MLA for Delta South | Member(s) of the BC Legislative Assembly
- Ravi Kahlon, MLA for Delta North | Member(s) of the BC Legislative Assembly
- Todd Stone, MLA for Kamloops-South Thompson | Member(s) of the BC Legislative Assembly
- Eric Peters, Ministerial Assistant to the Minister of Finance | Finance
- Jillian Rousselle, Executive Director | Public Safety and Solicitor General
- Vince Cournoyer, Director | Public Safety and Solicitor General
- Thomas Rodger, Director | Public Safety and Solicitor General
Lobbying Activity date: 2021-10-18
Lobbyists who performed the lobbying activity: John Zerucelli, Warren Chandler
Posted date: 2021-10-29
Lobbying Activity number: 4396-13565 View Lobbying Activity Report

Date Modified:: 2024-12-13

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Registration - Organization

Labatt Breweries of Canada / Marcelo Michaelis, President

Registration Information

Associated Lobbying Activity Reports

Version 6 of 6 (2024-12-06 to present)

Version 6 of 6 (2024-12-06 to present)

Details Regarding the Identified Subject Matter

BC Ministries/Provincial Entities

Senior Officer Name and Position during the Period of this Registration

Organization Contact Information

Description of Activities

Gifts or benefits provided by the organization

Contributors to the Lobbying Activity

Government Funding in the Last 12 Months

Coalition Members Information

Affiliates with a Direct Interest in the Outcome

Other Persons or Organizations with Direct Interests