Registration - Organization

lululemon usa inc. / Heidi O'Neill, President

Registration Information

Organization name: lululemon usa inc.
Senior Officer Name: Heidi O'Neill, President
Senior Officer Change History
Initial registration start date: 2025-08-09
Registration status: Active
Projected end date: No date provided
Registration number: 12569-6150

Associated Lobbying Activity Reports

Total number of Lobbying Activity Reports: 5

Lobbying Activity Reports - last 6 months: 2

Version 4 of 4 (2026-09-02 to present)

Registration versions:

Version 4 of 4 (2026-09-02 to present)

Lobbying Information

Subject Matter of the Lobbying Activities

Details Regarding the Identified Subject Matter

Will any of the lobbyists listed within this registration arrange a meeting between a public office holder and any other individual for the purpose of attempting to influence any of the matters listed below:

Yes

Specific Topics of Lobbying Communications	Intended Outcomes	Associated Subject Matters
Communications with public office holders regarding labour and immigration policy.	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Labour/Labour Relations

BC Ministries/Provincial Entities

Labour
Member(s) of the BC Legislative Assembly
Post-Secondary Education and Future Skills

Organization Details

Senior Officer Name and Position during the Period of this Registration

Heidi O'Neill, President

Organization Contact Information

lululemon usa inc.

Address:
1818 Cornwall Avenue
Vancouver, BC V6J 1C7
Canada

Description of Activities

Athletic apparel retailer.

Gifts or benefits provided by the organization

Gifts or Benefits Provided to Public Officer Holders
Name	Gift or Benefit Description	Circumstance	Date Promised	Value Promised	Date Given	Value Given
No Records

Contributors to the Lobbying Activity

No person or organization contributed over $1000CDN, within the preceding 12 months, toward the lobbying activity on behalf of the organization that has a direct interest in the outcome of the lobbying activity.

Government Funding in the Last 12 Months

No government funding was received within the preceding 12 months based on the submission date requirements for this registration.

Other Entities (working together for the purposes of lobbying) Information

lululemon usa inc. is not working together with any other entity for the purpose of lobbying.

Affiliates with a Direct Interest in the Outcome

lululemon athletica inc.
- 1818 Cornwall Avenue
  Vancouver, BC V6J 1C7
  Canada

Other Persons or Organizations with Direct Interests

The activities of lululemon usa inc. are not controlled or directed by another person or organization with a direct interest in the outcome of this undertaking.

Lobbyists Details

Lobbyists Employed by this Organization

Lobbyist

Contributions

Luis Benitez
Subscribes to a Code of Conduct: Yes
Former Public Office Holder in BC: No

Lobbied a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization on or after 2024-09-21 and before 2026-09-22: Yes	Political: No Sponsorship: No Recall: No
Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2026-09-22: Yes	Political: No Sponsorship: No Recall: No

lululemon usa inc.

Name change history

Name change history
Name	From	To
lululemon usa inc.	2025-08-09	current

lululemon usa inc.

Senior Officer History
Senior Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)
Heidi O'Neill	2026-09-02	Current
Meghan Frank	2026-01-31	2026-09-02
Calvin McDonald	2025-08-09	2026-01-31

Heidi O'Neill, President (Organization)

Learn more...

Designated Filers are required to submit a Lobbying Activity Report for each lobbying activity with a senior public officer holder. The name of the most senior paid officer (i.e. the designated filer) will appear on all in-house Lobbying Activity Reports, whether or not he/she participated in the activity.

Note: Lobbying Activity Reports are due on the 15^th day of each month for lobbying activities that took place in the previous month.

Results below are sorted by posted date, beginning with the most recent.

Results 1-5 of 5

lululemon usa inc.
Organization

Senior Public Office Holders who were lobbied in this activity:
- Joanna White, Assistant Deputy Minister | Post-Secondary Education and Future Skills
Lobbying Activity date: 2026-09-14
Lobbyists who performed the lobbying activity: Luis Benitez
Posted date: 2026-10-15
Lobbying Activity number: 6150-54798 View Lobbying Activity Report
lululemon usa inc.
Organization

Senior Public Office Holders who were lobbied in this activity:
- Eric Peters, Chief of Staff | Post-Secondary Education and Future Skills
Lobbying Activity date: 2026-08-26
Lobbyists who performed the lobbying activity: Luis Benitez
Posted date: 2026-09-14
Lobbying Activity number: 6150-54027 View Lobbying Activity Report
lululemon usa inc.
Organization

Senior Public Office Holders who were lobbied in this activity:
- Eric Peters, Chief of Staff | Post-Secondary Education and Future Skills
Lobbying Activity date: 2025-12-19
Lobbyists who performed the lobbying activity: Luis Benitez
Posted date: 2026-01-15
Lobbying Activity number: 6150-48580 View Lobbying Activity Report
lululemon usa inc.
Organization

Senior Public Office Holders who were lobbied in this activity:
- Jessie Sunner, MLA for Surrey-Newton | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-10-24
Lobbyists who performed the lobbying activity: Luis Benitez
Posted date: 2025-11-14
Lobbying Activity number: 6150-46580 View Lobbying Activity Report
lululemon usa inc.
Organization

Senior Public Office Holders who were lobbied in this activity:
- Eric Peters, Chief of Staff | Post-Secondary Education and Future Skills
Lobbying Activity date: 2025-10-01
Lobbyists who performed the lobbying activity: Luis Benitez
Posted date: 2025-11-14
Lobbying Activity number: 6150-46596 View Lobbying Activity Report

Heidi O'Neill, President (Organization)

Learn more...

Results below are sorted by posted date, beginning with the most recent.

Results 1-5 of 5

lululemon usa inc.
Organization

Senior Public Office Holders who were lobbied in this activity:
- Joanna White, Assistant Deputy Minister | Post-Secondary Education and Future Skills
Lobbying Activity date: 2026-09-14
Lobbyists who performed the lobbying activity: Luis Benitez
Posted date: 2026-10-15
Lobbying Activity number: 6150-54798 View Lobbying Activity Report
lululemon usa inc.
Organization

Senior Public Office Holders who were lobbied in this activity:
- Eric Peters, Chief of Staff | Post-Secondary Education and Future Skills
Lobbying Activity date: 2026-08-26
Lobbyists who performed the lobbying activity: Luis Benitez
Posted date: 2026-09-14
Lobbying Activity number: 6150-54027 View Lobbying Activity Report

Date Modified:: 2026-08-18

Menus

www.lobbyistsregistrar.bc.ca

Registration - Organization

lululemon usa inc. / Heidi O'Neill, President

Registration Information

Associated Lobbying Activity Reports

Version 4 of 4 (2026-09-02 to present)

Version 4 of 4 (2026-09-02 to present)

Details Regarding the Identified Subject Matter

BC Ministries/Provincial Entities

Senior Officer Name and Position during the Period of this Registration

Organization Contact Information

Description of Activities

Gifts or benefits provided by the organization

Contributors to the Lobbying Activity

Government Funding in the Last 12 Months

Other Entities (working together for the purposes of lobbying) Information

Affiliates with a Direct Interest in the Outcome

Other Persons or Organizations with Direct Interests