Health in Lobbying Activity Reports in: May 2026
Other options for searching the Registry: 12-Month Lobbying Activity Search; Advanced Registry Search; Recent Registrations; and Recent Lobbying Activity Reports by Posted Date.
The list below is sorted by lobbying activity date, beginning with the most recent.
Results 1-49 of 49
-
Alzheimer Society of B.C.
Organization
Senior Public Office Holders who were lobbied in this activity:- Dan Levitt, Seniors advocate | Health
Lobbying Activity date: 2026-05-31
Lobbyists who performed the lobbying activity: Catherine Acuna, Rebecca Frederick
Posted date: 2026-06-10
Lobbying Activity number: 3514-51846 View Lobbying Activity Report -
Midwives Association of BC
Organization
Senior Public Office Holders who were lobbied in this activity:- Heidi Giesbrecht, Senior Director, Digital Health Strategic Initiatives | Health
Lobbying Activity date: 2026-05-29
Lobbyists who performed the lobbying activity: Agnieszka Knott
Posted date: 2026-06-12
Lobbying Activity number: 3410-52205 View Lobbying Activity Report -
The Children's Family House Society of British Columbia d.b.a Ronald McDonald House Charities British Columbia & Yukon
Organization
Senior Public Office Holders who were lobbied in this activity:- James McNish, Chief of Staff | Health
- Josie Osbourne, Minister of Health | Health
- Ian Rongve, ADM | Health
Lobbying Activity date: 2026-05-27
Lobbyists who performed the lobbying activity: Richard Pass, Sarah Catliff
Posted date: 2026-05-28
Lobbying Activity number: 5634-51790 (amended from 5634-51777) View Lobbying Activity Report -
BC Care Providers Association
Organization
Senior Public Office Holders who were lobbied in this activity:- Cynthia Johansen, Deputy Minister | Health
Lobbying Activity date: 2026-05-27
Lobbyists who performed the lobbying activity: Mary Polak, Tiffany Trownson
Posted date: 2026-06-15
Lobbying Activity number: 401-51973 View Lobbying Activity Report -
British Columbia Pharmacy Association
Consultant Lobbyist: Bill Tieleman
Senior Public Office Holders who were lobbied in this activity:- Seamus Wolfe, Chief of Staff | Health
Lobbying Activity date: 2026-05-27
Posted date: 2026-06-14
Lobbying Activity number: 514-52296 View Lobbying Activity Report -
Teladoc Health Canada, Inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Ian Rongve, ADM | Health
- Amanda Thompson, Acting Assistant Deputy Minister | Health
Lobbying Activity date: 2026-05-27
Lobbyists who performed the lobbying activity: Azi Boloorchi Drake, Joby McKenzie, Katherine Atkinson
Posted date: 2026-06-15
Lobbying Activity number: 6092-52549 View Lobbying Activity Report -
ViiV Healthcare ULC
Organization
Senior Public Office Holders who were lobbied in this activity:- Hon. Josie Osborne, Minister of Health | Health
- Cynthia Johansen, Deputy Minister | Health
Lobbying Activity date: 2026-05-26
Lobbyists who performed the lobbying activity: Luis Morales, Sofia Rupa
Posted date: 2026-06-09
Lobbying Activity number: 5648-51849 View Lobbying Activity Report -
Canadian Federation of Independent Business
Organization
Senior Public Office Holders who were lobbied in this activity:- Josie Osbourne, Minister of Health | Health
Lobbying Activity date: 2026-05-26
Lobbyists who performed the lobbying activity: Kalith Nanayakkara, Ryan Mitton
Posted date: 2026-06-10
Lobbying Activity number: 744-51996 View Lobbying Activity Report -
Coloplast Canada Corporation
Organization
Senior Public Office Holders who were lobbied in this activity:- Ian Rongve, ADM | Health
- Fazil Milhar, Deputy Minister | Jobs and Economic Growth
- Mahdiyar Biazi, Senior Ministerial Advisor | Jobs and Economic Growth
- Kelly Sather, Chief of Staff | Finance
Lobbying Activity date: 2026-05-26
Lobbyists who performed the lobbying activity: Robin Frost
Posted date: 2026-06-12
Lobbying Activity number: 6286-52233 View Lobbying Activity Report -
Covenant House Vancouver
Organization
Senior Public Office Holders who were lobbied in this activity:- Cynthia Johansen, Deputy Minister | Health
Lobbying Activity date: 2026-05-26
Lobbyists who performed the lobbying activity: Deb Lester
Posted date: 2026-06-15
Lobbying Activity number: 3329-52480 View Lobbying Activity Report -
Covenant House Vancouver
Consultant Lobbyist: Louise Denis
Senior Public Office Holders who were lobbied in this activity:- Cynthia Johansen, Deputy Minister | Health
Lobbying Activity date: 2026-05-26
Posted date: 2026-06-15
Lobbying Activity number: 6349-52482 View Lobbying Activity Report -
British Columbia Naturopathic Association
Organization
Senior Public Office Holders who were lobbied in this activity:- Rebecca Watt, Director, Laboratory Services | Health
Lobbying Activity date: 2026-05-25
Lobbyists who performed the lobbying activity: Alix Arndt
Posted date: 2026-06-15
Lobbying Activity number: 4620-51834 View Lobbying Activity Report -
Organon Canada Inc. / Organon Canada inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Kelly Newhook, Senior Ministerial Assistant | Health
Lobbying Activity date: 2026-05-25
Lobbyists who performed the lobbying activity: Hugues Poulin
Posted date: 2026-06-15
Lobbying Activity number: 4224-52288 View Lobbying Activity Report -
British Columbia Pharmacy Association
Consultant Lobbyist: Bill Tieleman
Senior Public Office Holders who were lobbied in this activity:- Seamus Wolfe, Chief of Staff | Health
Lobbying Activity date: 2026-05-25
Posted date: 2026-06-14
Lobbying Activity number: 514-52295 View Lobbying Activity Report -
Health Sciences Association of BC
Organization
Senior Public Office Holders who were lobbied in this activity:- Josie Osbourne, Minister of Health | Health
- James McNish, Chief of Staff | Health
- Cynthia Johansen, Deputy Minister | Health
- Rob Byers, Assistant Deputy Minister & Executive Financial Officer | Health
- Lorrie Cramb, ED/Provincial Chief AH Officer | Health
Lobbying Activity date: 2026-05-25
Lobbyists who performed the lobbying activity: David Bieber, Sarah Kooner
Posted date: 2026-06-15
Lobbying Activity number: 1670-52350 View Lobbying Activity Report -
Association of Doctors of BC
Organization
Senior Public Office Holders who were lobbied in this activity:- Tiffany Ma, Associate Deputy Minister | Health
- Kelly McQuillen, Executive Director | Health
Lobbying Activity date: 2026-05-25
Lobbyists who performed the lobbying activity: Anthony Knight
Posted date: 2026-06-15
Lobbying Activity number: 193-52486 View Lobbying Activity Report -
Society of General Practitioners of British Columbia
Organization
Senior Public Office Holders who were lobbied in this activity:- Josie Osbourne, Minister of Health | Health
- Stephanie Higginson, MLA for Ladysmith-Oceanside | Parliamentary Secretary for Primary Care Access
Lobbying Activity date: 2026-05-22
Lobbyists who performed the lobbying activity: Alexa Pitoulis
Posted date: 2026-06-02
Lobbying Activity number: 5757-51855 View Lobbying Activity Report -
Midwives Association of BC
Organization
Senior Public Office Holders who were lobbied in this activity:- Diana Clarke, Associate Deputy Minister | Health
Lobbying Activity date: 2026-05-22
Lobbyists who performed the lobbying activity: Agnieszka Knott, Danette Jubinville
Posted date: 2026-06-12
Lobbying Activity number: 3410-52200 View Lobbying Activity Report -
Teladoc Health Canada, Inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Amanda Thompson, Acting Assistant Deputy Minister | Health
Lobbying Activity date: 2026-05-22
Lobbyists who performed the lobbying activity: Azi Boloorchi Drake, Joby McKenzie, Katherine Atkinson
Posted date: 2026-06-15
Lobbying Activity number: 6092-52548 View Lobbying Activity Report -
British Columbia Pharmacy Association
Consultant Lobbyist: Bill Tieleman
Senior Public Office Holders who were lobbied in this activity:- James McNish, Chief of Staff | Health
Lobbying Activity date: 2026-05-21
Posted date: 2026-06-14
Lobbying Activity number: 514-52294 View Lobbying Activity Report -
Association of Doctors of BC
Organization
Senior Public Office Holders who were lobbied in this activity:- Ted Patterson, Assistant Deputy Minister | Health
Lobbying Activity date: 2026-05-21
Lobbyists who performed the lobbying activity: Anthony Knight
Posted date: 2026-06-15
Lobbying Activity number: 193-52485 View Lobbying Activity Report -
Teladoc Health Canada, Inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Ian Rongve, ADM | Health
- Amanda Thompson, Acting Assistant Deputy Minister | Health
Lobbying Activity date: 2026-05-21
Lobbyists who performed the lobbying activity: Azi Boloorchi Drake, Joby McKenzie, Katherine Atkinson
Posted date: 2026-06-15
Lobbying Activity number: 6092-52547 View Lobbying Activity Report -
Alzheimer Society of B.C.
Organization
Senior Public Office Holders who were lobbied in this activity:- Bruce Banman, MLA for Abbotsford South | Member(s) of the BC Legislative Assembly
- Anne Kang, MLA for Burnaby Centre | Member(s) of the BC Legislative Assembly
- Janet Routledge, MLA for Burnaby North | Member(s) of the BC Legislative Assembly
- Paul Choi, MLA for Burnaby South-Metrotown | Member(s) of the BC Legislative Assembly
- Heather Maahs, MLA for Chilliwack North | Member(s) of the BC Legislative Assembly
- Brennan Day, MLA for Courtenay-Comox | Member(s) of the BC Legislative Assembly
- Ian Paton, MLA for Delta South | Member(s) of the BC Legislative Assembly
- Ward Stamer, MLA for Kamloops-North Thompson | Member(s) of the BC Legislative Assembly
- Kristina Loewen, MLA for Kelowna Centre | Member(s) of the BC Legislative Assembly
- Sheila Malcolmson, MLA for Nanaimo-Gabriola Island | Member(s) of the BC Legislative Assembly
- Brittny Anderson, MLA for Kootenay Central | Member(s) of the BC Legislative Assembly
- Susie Chant, MLA for North Vancouver-Seymour | Member(s) of the BC Legislative Assembly
- Lynne Block, MLA for West Vancouver-Capilano | Member(s) of the BC Legislative Assembly
- Sheldon Clare, MLA for Prince George-North Cariboo | Member(s) of the BC Legislative Assembly
- Kelly Greene, MLA for Richmond-Steveston | Member(s) of the BC Legislative Assembly
- Steve Kooner, MLA for Richmond-Queensborough | Member(s) of the BC Legislative Assembly
- Amelia Boultbee, MLA for Penticton-Summerland | Member(s) of the BC Legislative Assembly
- Jodie Wickens, MLA for Coquitlam-Burke Mountain | Member(s) of the BC Legislative Assembly
- Jennifer Blatherwick, MLA for Coquitlam-Maillardville | Member(s) of the BC Legislative Assembly
- Terry Yung, MLA for Vancouver-Yaletown | Member(s) of the BC Legislative Assembly
- Mabel Elmore, MLA | Member(s) of the BC Legislative Assembly
- Sunita Dhir, MLA for Vancouver-Langara | Member(s) of the BC Legislative Assembly
- Darlene Rotchford, MLA for Esquimalt-Colwood | Member(s) of the BC Legislative Assembly
- Dan Levitt, B.C. Seniors Advocate | Health
- Mandeep Dhaliwal, MLA for Surrey North | Member(s) of the BC Legislative Assembly
- Elenore Sturko, MLA for Surrey-Cloverdale | Member(s) of the BC Legislative Assembly
- Trevor Halford, MLA for Surrey-White Rock | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2026-05-20
Lobbyists who performed the lobbying activity: Catherine Acuna
Posted date: 2026-06-10
Lobbying Activity number: 3514-51769 View Lobbying Activity Report -
BC Care Providers Association
Organization
Senior Public Office Holders who were lobbied in this activity:- Ted Patterson, Assistant Deputy Minister | Health
Lobbying Activity date: 2026-05-20
Lobbyists who performed the lobbying activity: Mary Polak, Tiffany Trownson
Posted date: 2026-06-15
Lobbying Activity number: 401-51971 View Lobbying Activity Report -
Takeda Canada Inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Ian Rongve, ADM | Member(s) of the BC Legislative Assembly
- Tijana Fazlagic, Executive Director | Health
- Mariana Diacu, Excutive Director | Health
Lobbying Activity date: 2026-05-20
Lobbyists who performed the lobbying activity: Jim Favaro
Posted date: 2026-06-12
Lobbying Activity number: 2818-52236 View Lobbying Activity Report -
The British Columbia College of Family Physicians (A Chapter of the College of Family Physicians of Canada)
Organization
Senior Public Office Holders who were lobbied in this activity:- Josie Osbourne, Minister of Health | Health
Lobbying Activity date: 2026-05-19
Lobbyists who performed the lobbying activity: Apeksha Deol, Ivonne Garcia, Jennifer Lush, Kendra Johnston, Serena Verma, Tara Ducheminsky, Tom Curry
Posted date: 2026-06-15
Lobbying Activity number: 4617-52521 View Lobbying Activity Report -
The British Columbia College of Family Physicians (A chapter of the college of family physicians of Canada)
Consultant Lobbyist: Sajjid Lakhani
Senior Public Office Holders who were lobbied in this activity:- Josie Osborne, Minister of Health | Health
Lobbying Activity date: 2026-05-19
Posted date: 2026-06-15
Lobbying Activity number: 5573-52582 View Lobbying Activity Report -
Association of Doctors of BC
Organization
Senior Public Office Holders who were lobbied in this activity:- Tiffany Ma, Associate Deputy Minister | Health
Lobbying Activity date: 2026-05-18
Lobbyists who performed the lobbying activity: Anthony Knight
Posted date: 2026-06-15
Lobbying Activity number: 193-52483 View Lobbying Activity Report -
Alzheimer Society of B.C.
Organization
Senior Public Office Holders who were lobbied in this activity:- Brennan Day, MLA for Courtenay-Comox | Member(s) of the BC Legislative Assembly
- Dan Levitt, B.C. Seniors Advocate | Health
Lobbying Activity date: 2026-05-15
Lobbyists who performed the lobbying activity: Rebecca Frederick
Posted date: 2026-06-10
Lobbying Activity number: 3514-51774 View Lobbying Activity Report -
Teladoc Health Canada, Inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Ian Rongve, ADM | Health
- Amanda Thompson, Acting Assistant Deputy Minister | Health
Lobbying Activity date: 2026-05-15
Lobbyists who performed the lobbying activity: Azi Boloorchi Drake, Joby McKenzie, Katherine Atkinson
Posted date: 2026-06-15
Lobbying Activity number: 6092-52546 View Lobbying Activity Report -
PR Seniors Housing Management 2 Ltd
Consultant Lobbyist: Moe Sihota
Senior Public Office Holders who were lobbied in this activity:- Seamus Wolfe, Chief of Staff | Health
Lobbying Activity date: 2026-05-14
Posted date: 2026-05-15
Lobbying Activity number: 2440-51576 View Lobbying Activity Report -
Alzheimer Society of B.C.
Organization
Senior Public Office Holders who were lobbied in this activity:- Amanda Thompson, Acting Assistant Deputy Minister with the B.C. Ministry of Health | Health
Lobbying Activity date: 2026-05-14
Lobbyists who performed the lobbying activity: Paula Brill
Posted date: 2026-06-10
Lobbying Activity number: 3514-51772 View Lobbying Activity Report -
Alzheimer Society of B.C.
Organization
Senior Public Office Holders who were lobbied in this activity:- Josie Osbourne, Minister of Health | Health
Lobbying Activity date: 2026-05-14
Lobbyists who performed the lobbying activity: jennifer lyle
Posted date: 2026-06-10
Lobbying Activity number: 3514-51773 View Lobbying Activity Report -
BC Care Providers Association
Organization
Senior Public Office Holders who were lobbied in this activity:- Shana Ooms, Executive Director, Primary Health Care | Health
- Aleta Mullane, Director | Health
- Colleen Hildebrandt, Senior Director | Health
- Carolyn Morris, Program Analyst | Health
- Heather Cook, Director, Long-term Care and Assisted Living | Health
Lobbying Activity date: 2026-05-13
Lobbyists who performed the lobbying activity: Mary Polak, Tiffany Trownson
Posted date: 2026-06-15
Lobbying Activity number: 401-51969 View Lobbying Activity Report -
Teladoc Health Canada, Inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Ian Rongve, ADM | Health
Lobbying Activity date: 2026-05-13
Lobbyists who performed the lobbying activity: Azi Boloorchi Drake, Joby McKenzie
Posted date: 2026-06-15
Lobbying Activity number: 6092-52545 View Lobbying Activity Report -
MakeWay Charitable Society
Organization
Senior Public Office Holders who were lobbied in this activity:- Alexis Kraig, Executive Director | Health
- Lara Guigley, Emergency Manager | Health
Lobbying Activity date: 2026-05-12
Lobbyists who performed the lobbying activity: Shauna Sylvester
Posted date: 2026-06-15
Lobbying Activity number: 2892-52429 View Lobbying Activity Report -
Canadian Mental Health Association BC Division
Organization
Senior Public Office Holders who were lobbied in this activity:- David Eby, Premier of British Columbia | Member(s) of the BC Legislative Assembly
- Josie Osbourne, Minister of Health | Health
- Meghan Sali, Principal Secretary | Office of the Premier
- Cheryl Oates, Chief of Staff | Office of the Premier
- Kelly Newhook, Chief of Staff | Health
Lobbying Activity date: 2026-05-11
Lobbyists who performed the lobbying activity: Jonathan Morris
Posted date: 2026-06-15
Lobbying Activity number: 3492-52562 View Lobbying Activity Report -
AstraZeneca Canada Inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Ian Rongve, ADM | Health
Lobbying Activity date: 2026-05-08
Lobbyists who performed the lobbying activity: Derek Badger
Posted date: 2026-06-15
Lobbying Activity number: 204-51945 View Lobbying Activity Report -
Midwives Association of BC
Organization
Senior Public Office Holders who were lobbied in this activity:- Kelly Newhook, Chief of Staff | Health
Lobbying Activity date: 2026-05-08
Lobbyists who performed the lobbying activity: Agnieszka Knott
Posted date: 2026-06-12
Lobbying Activity number: 3410-52196 View Lobbying Activity Report -
Heart and Stroke Foundation
Organization
Senior Public Office Holders who were lobbied in this activity:- Josie Osborne, Minister of Health | Member(s) of the BC Legislative Assembly
- Ian Rongve, ADM | Health
- Eugene Johnson, Executive Director | Health
- Seamus Wolfe, Chief of Staff | Health
- Caleb Sorenson, Ministerial Advisor | Health
Lobbying Activity date: 2026-05-07
Lobbyists who performed the lobbying activity: Jeff Sommers, Mary Stambulic, Rebecca Ponting
Posted date: 2026-05-11
Lobbying Activity number: 1676-51221 View Lobbying Activity Report -
British Columbia Radiological Society
Consultant Lobbyist: Christian von Donat
Senior Public Office Holders who were lobbied in this activity:- Josie Osbourne, Minister of Health | Health
- Ted Patterson, Assistant Deputy Minister | Health
- James McNish, Chief of Staff | Health
- Ian Rongve, ADM | Health
Lobbying Activity date: 2026-05-07
Posted date: 2026-05-12
Lobbying Activity number: 6569-51241 View Lobbying Activity Report -
Spinal Cord Injury Organization of British Columbia
Organization
Senior Public Office Holders who were lobbied in this activity:- Josie Osborne, MLA for Mid Island-Pacific Rim | Member(s) of the BC Legislative Assembly
- Ian Rongve, ADM | Health
- Eugene Johnson, Executive Director | Health
- Seamus Wolfe, Chief of Staff | Health
- Caleb Sorensen, Ministerial Advisor | Health
Lobbying Activity date: 2026-05-07
Lobbyists who performed the lobbying activity: Christopher McBride
Posted date: 2026-05-22
Lobbying Activity number: 6293-51742 View Lobbying Activity Report -
Teladoc Health Canada, Inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Rob Byers, Assistant Deputy Minister & Executive Financial Officer | Health
- Ronald Chapman, Vice President | Northern Health Authority
- Karen Cooper, Executive Director | Interior Health Authority
- Jeff Hunter, Vice President | Northern Health Authority
- Eugene Johnson, Executive Director | Health
- Wessel Joubert, Executive Director | Interior Health Authority
- Brent Kruschel, Chief Digital Health and Technology Officer | Health
- Mark Masterson, Vice President | Interior Health Authority
- Ted Patterson, Assistant Deputy Minister | Health
- Ian Rongve, ADM | Health
- Karina Sangha, Executive Director | Health
- Diane Shendruk, Vice President | Interior Health Authority
- Amanda Thompson, Acting Assistant Deputy Minister | Health
- Lisa Zetes-Zanatta, Vice President | Northern Health Authority
Lobbying Activity date: 2026-05-07
Lobbyists who performed the lobbying activity: Azi Boloorchi Drake, Joby McKenzie, Katherine Atkinson, Lisa Barrett, Moritz Bolle
Posted date: 2026-06-14
Lobbying Activity number: 6092-52301 View Lobbying Activity Report -
Hospital Employees' Union
Organization
Senior Public Office Holders who were lobbied in this activity:- Seamus Wolfe, Chief of Staff | Health
Lobbying Activity date: 2026-05-05
Lobbyists who performed the lobbying activity: Caelie Frampton
Posted date: 2026-05-08
Lobbying Activity number: 1717-51125 View Lobbying Activity Report -
GlaxoSmithKline Inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Ian Rongve, ADM | Health
Lobbying Activity date: 2026-05-05
Lobbyists who performed the lobbying activity: Alison Pozzobon, Lisa Lovlin
Posted date: 2026-06-04
Lobbying Activity number: 1576-51894 View Lobbying Activity Report -
MakeWay Charitable Society
Organization
Senior Public Office Holders who were lobbied in this activity:- Joanna White, Assistant Deputy Minister | Post-Secondary Education and Future Skills
- John Thomson, Assistant Deputy Minister | Housing and Municipal Affairs
- Lee Nicol, Executive Director | Energy and Climate Solutions
- Jeremy Hewitt, Assistant Deputy Minister | Finance
- Lara Quigley, Emergency Manager | Health
- Alexis Kraig, Executive Director | Health
- Kursti Calder, Executive Director | Jobs and Economic Growth
- Tim Lesiuk, Assistant Deputy Minister | Jobs and Economic Growth
Lobbying Activity date: 2026-05-05
Lobbyists who performed the lobbying activity: Khadija Rana, Maia Selkirk, Shauna Sylvester, Wanjiru Munene
Posted date: 2026-06-15
Lobbying Activity number: 2892-52448 View Lobbying Activity Report -
British Columbia Radiological Society
Consultant Lobbyist: Sajjid Lakhani
Senior Public Office Holders who were lobbied in this activity:- Josie Osborne, Minister of Health | Health
Lobbying Activity date: 2026-05-04
Posted date: 2026-05-13
Lobbying Activity number: 6421-51311 View Lobbying Activity Report -
AbCellera Biologics Inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Ian Rongve, ADM | Health
Lobbying Activity date: 2026-05-04
Lobbyists who performed the lobbying activity: Anne Stevens
Posted date: 2026-06-15
Lobbying Activity number: 4838-51985 View Lobbying Activity Report -
Teladoc Health Canada, Inc.
Organization
Senior Public Office Holders who were lobbied in this activity:- Brent Kruschel, Chief Digital Health and Technology Officer | Health
Lobbying Activity date: 2026-05-04
Lobbyists who performed the lobbying activity: Azi Boloorchi Drake, Katherine Atkinson
Posted date: 2026-06-15
Lobbying Activity number: 6092-52300 View Lobbying Activity Report
- Date Modified: