The Penticton & Wine Country Chamber of Commerce has significant concern regarding the implementation and interpretation of the Province’s Vintage Replacement Program and associated annual support cap administered through the BC Liquor Distribution Branch (BCLDB).
When the relief program was initially announced, the public understanding was that wineries would be
permitted to temporarily utilize replacement grapes and grape juice to maintain production and market
presence during an extraordinary agricultural crisis. Government communications emphasized the importance
of helping wineries survive the crop failure, preserve employment, and continue supporting the provincial
economy and tourism sector.
Subsequent guidance issued by the BCLDB, however, appears to materially expand the scope of the cap
beyond replacement wine volumes alone. Specifically, current interpretations indicate that the annual support
cap may now apply to the combined total sales or production volumes of Replacement Wine, BC VQA wine,
and 100% British Columbia wine. As a result, wineries that exceeded their historical Olympic average due to
legitimate business growth, prior vintage releases, increased consumer demand for BC wine, tourism recovery,
or successful sales of BC-grown wines may now be facing significant financial penalties or increased taxation.
If BC-grown wines are now being included within the same support cap calculations as replacement wine utilizing imported inputs, then the program is no longer simply limiting temporary relief measures — it is effectively penalizing wineries for successfully selling legitimate British Columbia wine during a recovery period.
The wine industry is a foundational component of the South Okanagan economy. Beyond agriculture itself,
wineries support tourism, hospitality, restaurants, transportation providers, manufacturing, retail businesses,
trades, and countless local jobs. Policies that unintentionally penalize growth or recovery within this sector
risk broader economic consequences for communities throughout the region.
Accordingly, the Penticton & Wine Country Chamber of Commerce respectfully requests that the Province and
the BCLDB:
1. Exclude BC VQA and 100% BC-grown wines from the replacement wine support-cap calculations where
those wines were produced from BC grapes and are unrelated to replacement wine production.
2. Establish a transparent appeal or variance process for wineries that exceeded their Olympic average
due to legitimate market demand, tourism recovery, release of prior vintages, or growth in sales
unrelated to imported grapes or grape juice.
3. Honour the original intent and publicly communicated purpose of the program by ensuring wineries
that acted in good faith based on the initial framework are not subjected to unexpected financial
penalties or retroactive disadvantage.
4. Apply support-cap restrictions only to the portion of production directly attributable to imported
grapes, grape juice, or replacement wine production.
5. Extend the replacement wine sales and support window beyond the current March 31, 2028 expiry
date to at least March 31, 2030.
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- Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity
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Agriculture, Economic Development and Trade, Employment and Training, Finances and Budgets, Liquor Control/Alcohol, Municipal Affairs, Small Business, Taxation and Finance, Tourism
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