12-Month Lobbying Summary - Organization

Canadian Marketing Association / Esther Benzie, President & Chief Executive Officer

Registration Summary

Currently active - Last Updated: 2026-03-31

Who is lobbying?

Canadian Marketing Association (Address & business activities)

Esther Benzie, President & Chief Executive Officer

Senior Officer in previous versions
- Alison Simpson, President & Chief Executive Officer

Government Funding

Did Canadian Marketing Association receive government funding within the last 12 months? Yes

Other Entities (working together for the purposes of lobbying) Information

Canadian Marketing Association is not working together with any other entity for the purpose of lobbying.

Direct Interests of the Lobbying Activity

Affiliates

Canadian Marketing Association does not have any affiliates that could have a direct interest in the outcome of the lobbying activities

Other Affiliates

The activities of Canadian Marketing Association are not controlled or directed by another person or organization with a direct interest in the outcome of this undertaking

Contributors with a Direct Interest in the Outcome

No person or organization contributed over $1000CDN, within the preceding 12 months, toward the lobbying activity on behalf of Canadian Marketing Association:

What is being lobbied?

Subject Matter of the Lobbying Activities

Details Regarding the Identified Subject Matter

Will any of the lobbyists listed within this registration arrange a meeting between a public office holder and any other individual for the purpose of attempting to influence any of the matters listed below:

Yes

Specific Topics of Lobbying Communications	Intended Outcomes	Associated Subject Matters
Engage in discussions regarding the evolution of privacy laws and regulations that impact marketing practices. Our aim is to contribute to the development of policies that effectively protect consumers while supporting innovation and economic growth in Canada's marketing sector.	Development of any legislative proposal by the government of British Columbia, a Provincial entity or a member of the Legislative Assembly Introduction, amendment, passage or defeat of any Bill or resolution in or before the Legislative Assembly Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Privacy

Gifts or benefits provided by the organization

Gifts or Benefits Provided to Public Officer Holders
Name	Gift or Benefit Description	Circumstance	Date Promised	Value Promised	Date Given	Value Given
No Records

Who is being lobbied?

Ministries/Provincial Entities

Citizens' Services

Who are the lobbyists?

In-house Lobbyists

Lobbyist

Contributions

Sara Clodman
Subscribes to a Code of Conduct: Yes
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: No

Registration number: 12073-3886
View all registrations versions

Lobbying Activity Reports

What lobbying activities have taken place in the last 12 months?

No monthly Lobbying Activity Reports have been submitted for the last 12 months.

View all Lobbying Activity Reports

Canadian Marketing Association - Address & business activities

Address:

145 Wellington Street West, Suite 203
Toronto, ON M5J 1H8
Canada

Contact information in previous versions
- 145 Wellington Street West, Suite 203
  Toronto, ON M5J 1H8
  Canada
- 145 Wellington Street West, suite 203
  Toronto, ON M5J 1H8
  Canada
- 55 University Ave, suite 603
  Toronto, ON M5J 2H7
  Canada
- 55 University Avenue
  Toronto, ON M5J 2H7
  Canada

Description of Activities:
About the Canadian Marketing Association The CMA’s purpose is to embolden Canadian marketers to make a powerful impact on business in Canada. We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks, and to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards. We represent virtually all of Canada's major business sectors, and all marketing disciplines, channels and technologies. Our Consumer Centre helps Canadians better understand their rights and obligations.

Descriptions of the organization's activity in previous versions:
- The CMA is the voice of the marketing profession in Canada. We serve more than 400 corporate, not-for-profit, public and post-secondary members of all sizes. Our community includes brands, creative, media, and PR agencies, research firms, management consulting firms, technology companies and other suppliers to the marketing community. We support activities related to thought-leadership, professional development, consumer protection, and commercial success. We act as the primary advocate for marketing with governments, regulators and other stakeholders. Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up to date with best practices. We champion self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice.

Received Government Funding

The Received Government Funding table below is not intended to be additive. Adding all of the entries together does not necessarily provide an accurate sum of all government funding received. There may be redundancy (reporting of the same funding more than once) caused by overlap in the "Date/Period Received" between 2 or more entries.

Source of Government Funding	Funding Received	Date/Period Received
ISED	$13,544,375.00	2024-04-01 to 2025-03-31
ISED	$2,142,745.56	2025-04-01 to 2025-06-30
ISED	$1,859,336.97	2025-07-01 to 2025-09-30
ISED	$1,573,739.11	2025-09-01 to 2025-12-31

View all received government funding history

Date Modified:: 2026-01-19

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